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Steering businesses towards a smarter and sustainable future: Why technology is pivotal for companies to grow and thrive in today’s evolving business landscape?

Technology has transformed the way we work and collaborate. With the advent of concepts like work from home (WFH) and hybrid working, we can now function remotely and still stay in sync with our colleagues. Almost every organisation globally, irrespective of its size, is investing in various technologies like AI, ML, big data and IoT to ensure flexibility and improve productivity across the value chain. Although most companies have started working offline after the successful vaccination drives, it doesn’t mean they will return to using traditional techniques. In fact, the use of technologies will only increase with more and more businesses adopting the same. After all, this is one of the greatest lessons that the pandemic has taught the entire world, and we will embrace it forever!

Against this backdrop, here’s how technology is making work-life smarter, productive and sustainable:

Making work smarter with seamless collaboration 

There is no doubt that technology integration at work has automated and streamlined various redundant functions, thereby allowing employees to work on critical tasks that require more attention and perform them more accurately and seamlessly. For instance, today, we don’t have to rely on in-person meetings anymore. It can be taken care of through various collaborative tools, enabling people to hold meetings virtually anywhere. We can even share screens or send documents during a meeting, ensuring that everyone (team members and client) is on the same page. 

And that’s not it! It’s very common to miss out on essential things in a meeting as we can’t pen down and retain all the information being discussed in real-time. But fret not. We can now record these meetings and share them with anyone who couldn’t make it, helping them revisit the recordings and wrap up the task as per their suitability. Similarly, multiple people working on the same project is also possible today with the help of Google sheets, where we can make edits, share feedback and get the work done faster instead of going back and forth. 

Bringing down operational costs 

By leveraging technology, businesses can reduce their operational costs in several ways. For instance, many companies use cloud technology to store enterprise data instead of keeping it in a physical form. This makes information highly accessible to employees, boosts productivity and saves money. Likewise, AI can be used to ensure that work is organised, which in turn, mitigates the chances of human errors and prevents employers from spending more money to address these issues. CRM is another tool that has transformed customer support services, helping companies maintain and strengthen customer relationships and loyalty. When events were not feasible during the pandemic, virtual webinars emerged as the best alternative for businesses to host live sessions on several relevant topics without reserving a venue, thus enabling them to save thousands of dollars. 

Enhancing efficiency 

Employees had to spend most of their time on multiple manual jobs in a traditional work setup. Although employers could see the hard work done by employees, monitoring and tracking their progress was not viable in most cases. But with technology, all these tasks and functions can be analysed, evaluated, and worked upon efficiently. Modern tech tools help employees optimise their time and routine, thus enabling them to focus more on important tasks and ensure timely work delivery with more efficiency and precision. In fact, when employees have adequate time in hand, they can utilise it to learn new things or improve their existing work. Most importantly, they can prioritise creativity to deliver results beyond expectations. 

Improve sustainability 

Technology not only makes businesses smarter and more efficient but also accelerates their efforts to tackle the climate crisis through sustainable initiatives. Companies can leverage digital tools to optimise the use of resources and reduce their carbon footprint. For instance, did you know that daily commuting to the office and working 40 hours a week significantly contribute to carbon emissions. But technology is addressing this. How? With numerous collaborative tools in place, organisations are now able to facilitate concepts like WFH and hybrid working, which ultimately reduces the pressure on office buildings that consume so much energy to keep the environment safe and workable for employees. Also, when employees work from home, they don’t burn fuel by driving their vehicles, hence reducing their contribution to the carbon footprint. 


The world has already seen the power of technology during the pandemic. It has been a saviour for businesses and empowered them to continue their operations and serve customers online without any hassle. As we advance, technology investment and integration will become necessary for organisations worldwide. In fact, it will be the only source of power that will help leaders keep their business up and running while adding delight to the customers’ overall journey.  




Views expressed above are the author’s own.


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